AM How Can OEMs Best Nurture 3rd Party Application Development on the MFP?
Over the past year, the office document solutions market has seen a number of OEMs aggressively market open architectures as a way of bringing real application innovation to the MFP. By offering ISVs published APIs and SDKs and creating programs to assist developers, OEMs have invited the developers to apply their specific application-oriented expertise and utilize the MFP as the platform it has been envisioned it would become. While moving to this model is good for all involved, it also brings with it a number of challenges. What do the developers need to be truly successful in answering the end-users document-related needs? How can the OEM best balance developer freedom with the necessary guidance to ensure the most optimal solutions are developed? How can an OEM market the value of the open platform down to the end-user? This session will explore what is being done today in the realm of open architectures and embedded applications and what needs to be done to make them as robust as
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