Although, Asia is a local content dominated market, have opportunities opened up for Western artists as well?
They have but it depends on what the artist is willing to do. Many of the international acts (coming here) are legends who have already had success in terms of record sales. The longer they have been in the business the less likely they will do anything for sponsors. But when there are younger acts coming out, we can work with them. When the Black Eyed Peas came to Asia, they were only a couple of albums deep. We had Lane Crawford (The “Harrods” of Hong Kong) sponsor them and they went to the store, and did a press shopping visit. Fergie was there trying clothes on. It was fantastic. I wouldnt imagine for a second theyd do that now without being paid a huge sum. What is Barney the Dinosaur willing to do? Barney goes to supermarkets, and shopping malls. Interestingly, Barney is not willing to do meet-and-greets. Youve worked extensively in London and Hong Kong selling sports for international TV networks. Are there any parallels between sports and music industries? The main difference i
