Alpha*Bets PR & Publishing: What is Public Relations & how does it differ from services by Marketing firms?
An oft-asked question: what is Public Relations & how does it differ from services by Marketing firms? Quite different, though both services are symbiotic & do dovetail– the angles we take are different, and the results are achieved via different methods, the paid-out dollar from the client is less — but we’re all geared towards the same bottomlines. The individual or brand that wins the media race will win the ultimate goal: the trust of the people. Public Relations is the art and science of making people, organizations and brands/ products look good with a consistent corporate voice. We work to position our clients in the public eye in a favorable manner with a top-of-the-line rate of recall. In a nutshell, Marketing is more associated with paid media such as advertising & sales promotions. The Public Relations engine effectively uses unpaid media placements & publicity, making use of press releases, media kits, social media, press conferences, awards pitches, social events & so on.
