Ali, how did Peanut Labs get started?
Ali Moiz: I used to run a gaming company before Peanut Labs called Xuqa.com. We had a couple million users playing flash games. As we were figuring out how to monetize games and introduce virtual currency, we came across surveys by accident. Four years ago, we learned that monetizing via virtual currency was an underserved market; no one else was really in the space. We raised money, and the business did really well. It took off organically: we sold off our gaming business and became Peanut Labs through trial and error and a lot of experimentation. We think of ourselves as an agency rather than a network. We are an advertising and research agency focused on getting and distributing online market research, working with Fortune 500 brands and 25 of the 50 largest research agencies in the world, including Nielson, comScore, and Ipsos. What’s the business opportunity in online market research? Advertising alone doesn’t cut it for a lot of companies. Our problem statement is how to enable g
