After the video is shot, what’s the approval process with the client?
The client has a variety of opportunities to be involved with the end result. They can: • Help select the “heroes” from the transcription of the interviews. • Listen to a sort of “radio show” version of the video – that is, watch the rough-cut edit to see if the messaging is correct. This can be confusing because there are no cover shots or graphics at this stage. It’s kind of like looking at a house that has only been framed. Changes can be made afterwards but can be costly if they alter the story too much.
