After that initial stage, was there much involvement from Tom Rowlands and Ed Simons (aka The Chemical Brothers)?
TC: Plenty – Tom and Ed were really good with feedback on designs and how the site should work. They helped us get hold of bits of memorabilia that only they had access to, sifting through old boxes containing, among other things, a Mexican Chemical Brothers chocolate bar! One of the main priorities for them was that the site had to be intuitive to use. Their fans needed to be able to access what they wanted quickly and easily. This suited us well, because our philosophy is to design for users rather than designers – it was good to be working with clients who share this. .net: How important was it to build a community around the site? TC: In this case, it was kind of the other way around – the community was already there, so we had to build a site to accommodate it. UGC is central to the site, so the community of fans is also central to the site and its overall success. .net: How will you involve the fans? TC: For each gig, we publish a unique tag that fans can use to tag their content
