According to the Journal of Advertising Research, advertisers are more successful at engaging their consumers when they discuss their Super Bowl commercial plans prior to game day. What are your thoughts about this strategy?
Frequent and direct contact with the target consumer is a great way to build brand awareness. By engaging Super Bowl viewers prior to game day, marketers are creating brand ambassadors in anyone who spreads the message. These additional touch points expand the number of consumer impressions the brand makes.
