A lot of Beermads links don point to the front page of the site but at another page within it. Why?
In some cases, this is because the front page is just a language-selection page so as the vast majority of Beermad visitors are English-speakers, I point straight at the English language pages (though obviously where English isn’t an option, I leave the link pointing to the selection page). In other cases, only a small amount of the content is relevant to Beermad (for example, I’m only interested in the beers produced by Trappist breweries, not their religious mumbo-jumbo). Also, many sites’ front pages are just annoyances such as a picture saying “click here to view the site”, or stupid things asking you to say how old you are before letting you in. In all cases, my priority is to link to the useful information as quickly as possible. If site-owners object to me deep-linking like this, then I’ll simply remove all references to their websites rather than subject my visitors to their idiocy.