A Food Broker is an independent agent who acts on behalf of a manufacturer in selling and marketing the Manufacturers Products. Q: Why would I use a Food Broker versus selling myself or hiring a salesman?
Food Brokers represent the most cost-efficient method of doing business. A salesman who is a direct employee is a fixed cost; a commission to a Food Broker is a variable cost tied directly to the volume being sold. It can be added as an exact figure to the cost of goods. Food Brokers also enjoy a close relationship with the accounts they do business with. They understand the needs and goals of their accounts and build their programs around them. The familiarity of the Food Broker to the Trade adds more credibility to any line of products that the Food Broker is selling.
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