What are the different property types or different categories of licensing?
According to EPM, publishers of The Licensing Letter, the following were listed as property types: Art: Original art and designs. Examples would be Norman Rockwell, Thomas Kincade, Picasso, and Mary Engelbreit. Character / Entertainment: Character/Entertainment: Characters who are best known from entertainment, publishing and toys. Examples would include the Looney Tunes characters, The Simpsons, Sesame Street characters, Star Wars, Winnie the Pooh, Spiderman, Batman, and hundreds of others. Celebrity / Estates: Examples include Albert Einstein, Elvis, James Dean, Marilyn Monroe, and the Three Stooges. Collegiate: Schools who license their names to manufacturers. Examples are Notre Dame, UCLA, Harvard, and hundreds of other NCAA schools, and the various Bowl games and athletic conferences. Fashion: Licenses from the world of design and fashion. Examples are Calvin Klein, Ralph Lauren, FUBU, Tommy Hilfiger, and many others. Music: Elvis, Jessica Simpson, Tim McGraw, the Beatles, and doz
