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What exactly is “pay-per-click advertising?

April 26, 2017Advertising pay-per-click

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What exactly is “pay-per-click advertising?

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Pay-Per-Click Advertising (PPC) is buying ad space attached to the relevant keywords that your customers would use to look for your information. You only pay when your potential customer clicks to learn more about your product or service. 1. A prospective customer searches for your product or service. 2. Your advertising message appears here. It’s that easy! Contact BigHouse Marketing for a free evaluation on your Pay-Per-Click Advertising Program!

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Pay-per-click (PPC) advertising is an innovative way to tap into your online audience. Whether you know it or not, there are people interested in your product or service looking for you online. PPC advertising lets you target these people at precisely the right moment – when they search for a keyword related to your business. If you operate a dry cleaning business in Fort Worth, Texas, for example, it makes sense to target people searching for things like “Fort Worth dry cleaners,” “dry cleaning in fort worth,” and “dryclean fort worth texas.” With a PPC campaign, you can. Moreover, since your ads are displayed only when a user searches for one of your keywords, PPC the most cost-effective form of advertising available. There is no wasted effort. There are only results.