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Is the Challenge all about Google AdWords?

April 26, 2017Adwords challenge google

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Is the Challenge all about Google AdWords?

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Google AdWords is a core part of the Challenge but it’s more about teaching and learning effective online marketing. Google AdWords serves as a vehicle for gathering real world data and discussing online advertising’s role in online marketing. Teams, however, must discuss other aspects of online marketing such as website layout and offline promotion, in both written reports. The competition is about real-world applications of online marketing; Google AdWords is merely the platform.