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What is brand affinity marketing?

April 26, 2017affinity brand Management Marketing strategic Touchdown

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What is brand affinity marketing?

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Touchdown Marketing explains how to take advantage of the equity locked in brands and customer bases by working in partnership with a non-competitive brand that complements your own product. In recent years, brand owners have realised that they can take advantage of some of the equity locked in their brands and customer bases by working in partnership with a non-competitive brand which complements and adds value to their own product or service.