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What is an Advertisement?

April 26, 2017advertisement

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What is an Advertisement?

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An advertisement is a piece of content that Commerce Server delivers on a Web site based on a specific formula for delivery referred to as Need of Delivery (NOD). An advertisement typically has a delivery goal, date ranges, and target attributes. After you create an advertisement, you schedule the advertisement, specify the Web pages where the advertisement is to appear, and target the advertisement to a specified group of customers. You can also specify your advertisement display. For example, you may want an advertisement that contains text and an image, or you may want an advertisement that contains text only. After you specify the appearance of the advertisement, you can preview the advertisement display. The Content Selection Framework (CSF) processes the variables that you specify for an advertisement: campaign goaling, exposure limit, schedule, weight, page groups, and target expressions. Every time that a customer visits your site, the CSF determines whether to display the adve