What are press releases about?
• We write press releases based on the information you supply. This means turning the basic facts you supply into a newsworthy story (see the example link on the left). • We distribute the press release to all major newspapers, radio stations, TV stations, and news agencies via the South African Press Association. • If accepted, the journalist concerned either uses the press release as is, or modifies it to suit their purposes. • The news story is published in a newspaper, magazine, or broadcast on radio or TV. You obtain valuable coverage without paying for advertising. • If you wish, the option exists for a media monitoring company to identify press coverage for you. What is article writing and distribution about? • Using the basic facts you supply us with we research and write a comprehensive article. The article can be written on your behalf to promote yourself as an expert in your business. Typically a link to your site is placed on the article in order to increase traffic to your
