What are viral videos REALLY for?
Video clips are used to generate click-throughs, subscriptions, and to get people to your site to do whatever it is you want them to – for example, shop. Videos ranging in length and promotional content placed on YouTube, YourCharlestonTV, or Google Video for example, might specify a URL, indicating that there’s a website that may be interesting or relevant to the viewer. A link is also provided on the same page as the video, which potentially drives traffic back to the main website. Videos can be sorted into various categories such as Personal Blog (global issues, spirituality, current events) and Comedy (spoofs, skits, celebrity parody), to mention but a few. Note that videos can quickly become viral, being shared by tens or even hundreds of thousands of viewers, most of them connected through online social networks. Especially if the company making them understands how to leverage the marketing, as the cut company does. However, it is important to understand the nature of the enviro
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