What is Fashion Merchandising All About?
Every great boutique or department store needs a Wizard of Oz—someone behind the curtain making everything appear as impressive as possible—someone deciding to stock ruby slippers because they’re the next big thing. Fashion merchandising experts accomplish tasks like these on a regular basis. Fashion merchandising requires a blend of fashion sense and business expertise. Style alone won’t yield a successful career in this field. Staying ahead of the fashion curve is a feat involving both art and science. Strategy and marketing know-how are an integral part of fashion merchandising.
