What are Yuppies?
Yuppies are young professionals who typically live in in urban or suburban areas. The term “yuppie” is derived from “young urban professional,” which just about sums up the major characteristics of the yuppie demographic. Marketers have been studying yuppies and their habits since the late 1960s, although the term “yuppie” wasn’t coined until the 1980s. The term has since spawned a number of spin-offs, such as “buppies,” or black urban professionals, and “guppies,” gay urban professionals.
