What’s a CPA?
A CPA, or Cost Per Acquisition, is the amount you pay when you acquire a new customer. Your CPA is directly related to the amount of traffic your ad receives. Each merchant partner sets the lowest amount it is willing to accept for a sale, and TrialPay matches customers with offers that pay out at least the merchant partner’s minimum. A higher CPA significantly increases your exposure across the TrialPay network and boosts your ranking within the TrialPay platform. Your TrialPay account manager can test several different CPAs to reach your optimal level of exposure and can immediately alter your CPA based on the results.
