The Killer Marketing App?
If only I believed they really existed! Someone’s put up a site called Pherotones.com which purports to sell (only it doesn’t sell, really) “the ringtone secret that can make you irresistible to the opposite sex.” One tone is coyly dubbed, “Veni. Veni. Veni.” Imagine the marketing potential! Is this a viral site? It certain appears to be — e-mail-friend is highly encouraged, right on the homepage. There’s also a registration page. If it is viral, who’s behind it (a whois lookup wasn’t much help)? Whatever it’s for, it appears to be working. It got BoingBoinged, after all. Update: Tip o’ the hat to Steve Hall, who got to the bottom of this (where agency McKinney Silver lay lurking, no client outing yet). Posted by Rebecca Lieb at 8:11 PM | Permalink | Comments (0) January 17, 2006 Apple Trademarks “Mobile Me” Reports are in that Apple has applied at the US Patent and Trade Office for trademarks relating to a mobile phone service featuring music, video, e-mail, and Web functions. The na
