What is File Optimisation?
A. No digital camera in the world will produce a perfect colour-balanced and contrast balanced file straight from the camera. By their very nature, they are designed to produce a flat-looking result, capturing maximum information in the blacks and whites (shadows and highlights). This is a good thing but left un-optimised will produce a rather flat, dull-looking picture. We take the raw file, make the colour and contrast corrections, do any simple retouching that may be required (such as removing blemishes, spots, etc), crop the image, size it sensibly for your intended use and save it in a format most appropriate to your use. A good example of the benefits of file optimisation would be as follows: Following a day´s work of portrait photography, you might have photographed 30 individuals, with as many as 40 captures for each person. If we were to simply write a disc at the end of the day, you would have a total of 1200 images taking up 6Gb of disc space. How would you view them, how wo
