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What is a conversion?

conversion
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What is a conversion?

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A conversion in the broadest terms can be defined as “every single instance of a visitor completing a desired action” on your website. These 2 types of conversion should help to qualify the definition further: Goal conversion = Every time a visitor achieves a website goal. If your goal is to sign up 1000 visitors to your mailing list, a “goal conversion” occurs every time a visitor successfully submits their contact details (through your ‘sign-up-to-newsletter’ form). A high level of goal conversions means your website is making a significant contribution to your organisation. Page conversion = Every time a visitor completes a desired action on a page.

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Conversion is the process of converting your existing script from one data form to another. For example, taking a script written in Microsoft Word and converting it to Final Draft. A writer may want this when she starts working with a new program, or collaborating with another screenwriter who uses a different screenwriting program.

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