What is one-to-one marketing?
Often abbreviated 1:1, the term was first coined in the 1994 book, The One to One Future by Don Peppers and Martha Rogers. The concept utilizes the idea of personal and individualized communications to increase marketing effectiveness, usually combining different channels of communication for the best effect. Hutchison Allgood’s 1:1 capabilities include variable data printing, personalized print and e-mail, and personalized URL landing page campaigns.
Related Questions
- What are the pitfalls of one-to-one/relationship marketing? Given the constant intrusion in their lives, is there a possibility of consumer backlash in the long term?
- We need to develop effective cross-selling, upselling, and one-to-one marketing strategies. What can CRM-gx do in this area?
- How can you use GoldMine® and Lotus Notes® to provide true one-to-one marketing?
