What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
Variable data printing is a high-performance marketing tool that can energize almost any type of marketing communications. A message geared to an individual can be tremendously more effective than a “spray and pray” static message sent to a mass audience. Leading-edge organizations embrace variable data printing because mailing to segmented audiences reduces print volume and can achieve better results. Understanding the data and utilizing the technology is the key to making it work at Hutchison Allgood.
Related Questions
- I already have data processing application that should also take care of label printing. How can I integrate bar code label printing in my application?
- When printing PDF reports the data runs off the end of the page or is squeezed into the middle of the page awkwardly. Why?
- What is Variable Data Printing (VDP) and how does it work?
