What are personalized URLs?
Personalized URLs (PURLs) are an integral part of cross-media marketing efforts. Response URLs, landing pages, and micro-websites are interchangeable terms. A landing page is a basic component of a cross-media experience. Micro-websites or micro-sites are a series of landing pages that often connect to mail and e-mail and provide marketing measurement and automation features for invaluable data. A personalized URL web address is highly customizable to the visitor. Within the sites are customized text and images which are often derived from CRM data or purchased data which has been modeled. These sites can be pre-populated with data and can be used to capture additional data important to the CRM strategy for creating more relevant communications and ultimately higher ROI.
