What is Keyword Stuffing?
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique. Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS “Z” positioning to place text “behind” an image – and therefore out of view of the visitor – and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines. “Noscript” tags are another way to
Keyword stuffing is a practice in which webmasters load their pages with instances of commonly searched for keywords. The practice is designed to direct traffic to the site by raising the site’s ranking in search results, in the hopes of increasing site income. However, keyword stuffing can be an unwise choice; many search engines penalize for keyword stuffing, and they use complex algorithms to detect signs of keyword stuffing, even when it is cleverly done. The most obvious instance of this practice would be inserting the keyword into a block of text. Often, the author takes the time to make the text look reasonably plausible, in the hopes of avoiding penalization by a search engine. For example, if the webmaster knew that the keyword “wicked goat” was commonly searched for, he or she would try to load it onto a page as many times as possible. More commonly, keyword stuffing is accomplished by hiding the keyword, so visitors don’t see it, but search engines do. Keywords can be hidden
Keyword stuffing is known as an unethical search engine optimization technique that involves adding an excessive amount of keywords into the HTML or tags of a webpage to bring more traffic to a website. While considered obsolete and outdated, there are still websites that attempt to use this technique and end up being blacklisted or banned from search engines. Search engines are now well equipped to deal with that sort of unethical SEO technique. For example, Google, one of the main search engines, has parameters that check for keyword stuffing hidden away from the eyes of the casual website viewer. Hiding keyword stuffing from the sight of webpage visitors can be accomplished in a couple of ways if keyword stuffing is used. While it no longer works, webpages still attempt to hide keywords in different ways. These ways included: Coloring text the same as the background color Positioning text far away from the center of the webpage Putting text behind a picture so that it cannot be seen
