What are Search Engine Rankings?
Search engine rankings have to do with how high on an Internet search a given web site or web page will show up in the results of the search. As the use of the World Wide Web has become increasingly important as a means of generating revenue for businesses and individuals, obtaining a higher ranking has become especially important. For this reason, the owners of websites seek to employ various strategies to ensure their sites achieve the best page rank on the leading search engines. Part of the reason why high search engine rankings are so important has to do with the nature of today’s consumers. When searching for something online, many web surfers will look no further than the ten to twenty pages that show up in the results from a search effort. This means that only those businesses that win a higher search engine rank are likely to be considered by interested consumers. In addition, those sites that rank in the top five slots are much more likely to be selected by the surfer as the
