What is a Conversion Rate?
A conversion rate is the measurement of how many of your visitors take the action that you want to measure. For instance, if you want to measure your sales conversion rate, you will track your visitors and your sales. If you had 100 visitors and 1 of them purchased your product, you have a conversion rate of 1%. It is vital in Internet Marketing to measure everything. Sometimes tiny changes in your copy, your offer, your graphics, or your layout can improve your conversion rate dramatically. If you don’t measure, you won’t know what changes improve your results and what changes hurt them. Track and measure everything. Now back to website traffic. The more interested your visitor is before s/he comes to your website, the better. But that’s where the magic of the web and search engines come into play. A very large percentage of your website visitors will come from search engines and we have two ways to capture them on each major search engine. We have organic search results and pay-per-c
