What is a Public Relations Specialist?
A public relations specialist is an individual who works for a company handling and organizing many functions that build and maintain strong relationships with the public. A public relations specialist may be given other titles such as communication specialist, press secretary, information officer, PR person, or media specialist, but their primary duty is to handle public communication for the company or organization they work for. Businesses, government agencies, non-profit organizations, and hospitals all rely on public relations specialists to maintain positive relationships with communities, investors, public interest groups, the media, their employees, and the general public. Examples of tasks that a public relations specialist is responsible for include managing community and media functions, consumer relations, and conflict resolution. One very specific role of a public relations specialist is the creation of press releases and the development of media relationships to make info
Regardless of their titles and levels public relations workers, managers, and supervisors (collectively known as public relations specialists) work with a company’s or organization’s image. PR specialists work to ensure there is a positive image and positive communication between a company or organization and its client. According to the Bureau of Labor Statistics (BLS), www.bls.gov, PR specialists must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain working relationships with them and with representatives from the media. To this end, PR specialists have many obligations. For example, a PR specialist might be mocking up press releases one day, setting up speaking commitments the next, and writing an annual report on the following day. Sample Curriculum for a Public Relations Specialist Program? While there is no rule stating that PR people must have a college degree, your best chance in pursuing a career as o
