What Is Green Seal Certification?
or The Many Shades of Green Paint Certification By Paulette Rossi According to the June 2007 issue of Consumer Reports magazine, when it comes to painting, 85% of us buy the same brand of paint over and over again. We assume if we have good results with one brand of paint there is no reason to change. Consumer Reports explains that the products that come out on top one year might not come out on top another year because formulations change. Buying certified paint is another way to select paint. Certification is widely used to differentiate products and get power in the marketplace. But the standards and testing that stand behind various certifications vary. Self-certification entails no external verification of product claims. Second party certification occurs when an affiliated group such as a trade organization makes qualitative claims about a product. Third party certification comes when accredited independent auditors use established standards and testing procedures to endorse a pr
