What is branding?
Branding is scarification via heat. The heat destroys tissue through a serious burn. As the body heals this wound, it becomes a scar. What is strike branding? Strike branding is the most common and most traditional form of branding. In it, applying a piece of heated metal to the skin makes the brand. What is a “strike”? A strike is an individual brand “hit”. A full brand design is made up of many separate strikes, each of them making up a small segment of the final design. Strikes will definitely overlap, and the artist may re-brand certain areas for consistency (or to brand large flat areas). What is “cautery” branding? Cautery branding is the use of a more modern tool such as soldering iron-type devices to apply the burn. Some smaller medical cautery units can be used to create very small precise brands. What is “laser” branding? “Laser” branding is a term coined by Steve Haworth as an easy way to explain his electrocautery unit to the general public. Although medical lasers could ce
Branding is the consistent application of logo, colour, style across all your print and electronic media. Anything you use to promote your business should use the same colours, artwork or photographs, and style. In fact, if you don’t have a logo, you have not yet established a brand. As part of our Branding service, we fully review all your promotional material and advise you as to how to consistently apply your Brand.
