HOW MUCH DOES ADWORDS COST?
In the Google™ AdWords program, the cost of your campaigns really depends on you — how much you’re willing to pay and how well you know your audience. It all boils down to knowing your own goals and applying them to your account. There is a nominal, one-time activation fee for Google™ AdWords. After that, you pay only for clicks on your keyword-targeted AdWords ads, or for impressions on your site-targeted AdWords ads. You can control your costs by selecting how much you’re willing to pay per click or per impression and by setting a daily budget for spending in your account. For example, a new advertiser paying in USD can activate their AdWords account with just $5.00, and can then choose a maximum cost-per-click (CPC) from $0.01 – $100. Daily budgets start as low as 1 cent up to whatever limit the advertiser is comfortable spending.
