What in the heck is a “specialty product”?
Good question. A specialty product (also referred to as a promotional product or an advertising specialty) is basically an item, usually custom imprinted with your logo and/or custom message, which are given to your employees, group, or customers as part of a promotion, program, award etc. They can be used for special promotions, employee incentives, safety programs, customer appreciation and promoting corporate identity, among others. Specialties can also be used as customer incentives (sometimes referred to as premiums). An example would be giving a customer a specialty for opening a new account or making a purchase. Their use is only limited by your imagination. We’ll be happy to discuss ideas with you. Back to Questions.