Are swordfish endangered?
NO! And they never were. In fact, Atlantic Swordfish, previously reported threatened, and after just a few years in quota management, is thriving, replenishing its species stocks to a sustainable level. Meaning- As long as Fisherman are kept to the current limit of harvest, that the species reproduces quickly enough so that their numbers will not deplete, but rather will grow.
Swordfish is not listed as an endangered species. [1] In 1998, the Natural Resources Defense Council and SeaWeb hired Fenton Communications to conduct an advertising campaign to promote their assertion that the swordfish population was in danger due to its popularity as a restaurant entree. [2] The resulting “Give Swordfish a Break” promotion was wildly successful, with 750 prominent U.S. chefs agreeing to remove North Atlantic swordfish from their menus, and also persuaded many supermarkets and consumers across the country. The advertising campaign was repeated by the national media in hundreds of print and broadcast stories, as well as extensive regional coverage. It earned the Silver Anvil award from the Public Relations Society of America as well as Time magazine’s award for the top five environmental stories of 1998. Subsequently, the National Marine Fisheries Service proposed a swordfish protection plan that incorporated the campaign’s policy suggestions. Then-President Clinton c
No, and they never were. Despite a three-year, $7 million “Give Swordfish a Break” PR stunt run by the environmental group SeaWeb, swordfish from the North Atlantic Ocean were not in any serious danger. In fact, U.S. swordfish imports tripled during SeaWeb’s boycott, suggesting that U.S. fishermen were the real victims of this ill-advised campaign.
Swordfish is not listed as an endangered species. In 1998, the Natural Resources Defense Council and SeaWeb hired Fenton Communications to conduct an advertising campaign to promote their assertion that the swordfish population was in danger due to its popularity as a restaurant entree. The resulting “Give Swordfish a Break” promotion was wildly successful, with 750 prominent U.S. chefs agreeing to remove North Atlantic swordfish from their menus, and also persuaded many supermarkets and consumers across the country. The advertising campaign was repeated by the national media in hundreds of print and broadcast stories, as well as extensive regional coverage. It earned the Silver Anvil award from the Public Relations Society of America as well as Time magazine’s award for the top five environmental stories of 1998. Subsequently, the National Marine Fisheries Service proposed a swordfish protection plan that incorporated the campaign’s policy suggestions. Then-President Clinton called fo
