Aren’t there liability issues surrounding blogging and podcasting?
Yes. But by in large they are no different than in any other print or broadcast medium. It is just that not everyone that is publishing online understands what those liabilities and responsibilities are. The most important thing you can do is to get “new media” policies in place in your organization – now. Whether you are blogging or podcasting or not, your staff, employees, partners are, and being clear about your policies will avoid 97% of the potential liability issues. The other thing to do is train everyone in your organization about standard liability issues, and if you are a public company, about disclosure regulations.
