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How is CI different from spying?

CI different spying
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How is CI different from spying?

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A. Competitive intelligence is not about snooping on competitors. It’s about analyzing information in a continuous process that is tightly linked to your strategic planning. It is your company’s circulatory system for knowledge. That knowledge encompasses not only competitors but technology, legal and regulatory changes, suppliers, materials, industry and market trends, and political and economic changes.

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