What is Hydras reach?
There are other CPA ad networks make grandiose claims that they reach 70% of all web users. But it is important to know that any reach figure quoted is potential reach. Actual reach depends on how many affiliates choose to run a campaign—and without a team like Hydra’s Affiliate Managers actively working with and marketing to affiliates, actual reach will fall far short of potential. Then too, banner ads are not effective with all online users. Some respond better to email as reflected in the higher conversion rates for email vs. web banners. Through MySpace and Yahoo alone, Hydra can generate hundreds of millions of impressions with a high percentage of uniques. But out of Hydra’s thousands of active affiliates, there are many more web sites you can add to those, plus our paid search, email, contextual and other affiliates. In addition, as the largest CPA-dedicated network, we are often asked to bring in and manage other networks on our clients’ behalf. So we can easily match or beat
