What are landing pages?
Landing pages are the pages that web users find on search engines. When the user sees your listing and clicks on the link, they leave the search engine and “land” on that page of your website. When properly optimized, these pages provide additional details relevant to the content in the search listing.
Landing pages are specialized web pages that marketers send their visitors or “traffic” to for increasing conversion rates of advertising campaigns. Here’s a simple example: If you’re in the fruit business and sell apples, oranges and bananas, build 3 web pages: 1 for apples, 1 for oranges and 1 for bananas. Then start a Google AdWords search engine advertising campaign. Send people looking for “apples” to the apples landing page, people looking for “oranges” to the oranges landing page and so on. Click here for information on increasing landing page conversion rates.
