What is coupon misredemption?
Coupon misredemption occurs whenever someone attempts to redeem a coupon that is void for a product that he/she has NOT purchased. This activity is often in violation of Federal or State laws. Coupon misredemption costs consumer product manufacturers hundreds of millions of dollars every year. Estimates of this cost vary from a low of about $300 million annually to more than twice that amount. Coupon misredemption also increases costs for consumers, because the costs of misredemption often must be reflected in consumer prices.
