Who is Hero/Whitewave?
Fruit2day is the first product launched by Hero/WhiteWave, a new joint venture between Switzerland-based Hero and US-based WhiteWave Foods. Both parent companies share a history of bringing innovative foods to consumers. Hero Group was founded in 1886 in Switzerland. The company is committed to producing high-quality, nutritious products especially in areas of infant nutrition and fruit products. Hero is probably best known in the U.S. for its Beech-Nut brand and its all-natural, premium line of preserves. WhiteWave Foods manufactures authentic and nutritious brands and maintains a proud tradition of social and environmental responsibility. The company is the maker of Silk(R) Soymilk and Horizon Organic(R). WhiteWave Foods also produces Rachel’s(R) yogurt and cottage cheese, International Delight(R) coffee creamer, and LAND O LAKES fluid and cultured dairy products.
