What is Strategic Marketing Affiliates?
Strategic Marketing Affiliates (SMA) is the licensing representative for the University. SMA is responsible for administering FAU’s licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University. Who is licensed with the University? The current licensee list for the University’s merchandise can be found at the top of this page. It is typically much easier to work with an established University licensee than to try and license a new product or idea. Both the University and SMA can provide you with information on the products produced by all licensees so you can match your needs with the right company.
