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How successful are banner ads?

Ads banner successful
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How successful are banner ads?

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Banner ads are very popular. Many companies spend a significant amount of money on banner ads. Opinions vary widely on their success. The recent statistics we’ve seen on banner ads indicate that generally the “click thru” rate is between 0.5 – 1.5%. The most successful banner ads have a “click thru” rate of 3 – 4%. We are proponents of banner ads, but we recommend only placing strategic banner ads on certain websites (such as industry portals, distributor’s websites, or complementary businesses). We don’t recommend some highly advertised banner ad programs that claim your ad will be placed on 500 websites because these ads are not placed strategically.

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*Sadly, we had to bring back ads too. Hopefully more targeted.