Why is research necessary?
A. To obtain the widest selection of people coming to your web site, you must be sure to optimize your web site’s words to to coincide with the terms potential visitors will input to Search Engines and other on line research vehicles to find your products or services. If research is not done properly, then a search engine top position for a search term no one uses may be achieved but will not generate much useful traffic to your site. As mentioned in the answer above, it will then be necessary to start over, re-optimize for another search term and finally resubmit with your new information. This can take between a few weeks and a few months to accomplish. M3Company strongly suggests at least minimal target market research to try to clarify which terms are being used to find you type of business and how often the terms used are being searched each month.
