What are the benefits to advertising?
The Internet is a unique, cost-effective, and measurable tool for reaching potential customers and promoting your brand. Each day, traditional media outlets (newspapers, magazines, radio, and television) cover the exciting and creative developments taking place online. Think of how often you hear about Google, YouTube, iTunes, MySpace and many other sites. While we don’t claim to have the visibility of Google, we expect our highly-targeted site to generate a certain ‘buzz’ that will provide extended benefits through viral marketing.
