How to pick the right keywords?
Choosing the right keywords is essential. Your metatags and the content of your site will be optimised for those keywords. Try to think of 3 main keyword phrases that relate to your website and do your research. Try to be specific when you pick your 3 keyword phrases as you will get more targeted traffic the more specific you are. When you pick very general keywords you’ll have to compete with thousands of other websites. Once you have picked your three keyword phrases, type them into a search engine and see what comes up. Analyse what the competition has done. Use a keyword tool to help you determine which terms are most important and most used by people looking for a website like yours. I have included a few links to keyword tools which can assist you in determining the most relevant keywords for your website.