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What is the best bet in Yellow Pages ads?

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What is the best bet in Yellow Pages ads?

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Before you spend a lot of money on large display ads in the Yellow Pages, start out by purchasing a small box in the basic listings column. Large display ads are very expensive and it would be foolish to commit to such an expenditure if you havent tested the Yellow Pages medium before. Small display ads tend to get lost. But a boxed listing in the basic listings column, believe it or not, is much less likely to be overlooked. ?

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*Sadly, we had to bring back ads too. Hopefully more targeted.