Who uses the Yellow Pages?
Whatever way consumers choose to find a local business, chances are the last mile of the search was supported by Yellow Pages – whether the consumer knows it or not. People reference print Yellow Pages directories more than 12 billion times while Internet Yellow Pages sites receive 4.6 billion references each year. In addition, Yellow Pages data feeds to local search tools like Google and Yahoo! Local and can be accessed by consumers using mobile applications. But it’s not all about consumers. We’re in business to help businesses, too. About 86 percent of Yellow Pages users will make a purchase after using a directory.
