How do the potters benefit?
The potters make a better profit margin on each of the Daily Dump Products as compared to their decorative items that was part of their product range. Now they have access to working capital that is interest free (whereas they were at the mercy of the moneylenders and the vicious interest rates) They also now have a standard design which is utilitarian and which they can sell to many buyers independently of Daily Dump. They see how their products are used in to address an urban problem and slowly they have developed a sense of pride that they are part of the solution.
