What’s it got to do with T-shirts?
Well, when they started out, Matt and Adam wanted to reach an audience nobody else had much interest in – college students. Now they reach out, through social media, to every kind of consumer on what they describe as ‘[using] the power of Social Media to connect with our customers on a personalized, interactive basis’. So in mid December, they used their Facebook Fan Page to send out this message: ‘Christmas is next week? We need to get in the giving spirit some more! For every 5 fans that like this before today is over, we’ll give away a t-shirt to a random liker!’ One hour later they had 101 likes and 10 positive comments – all vying to win a T-shirt bearing the legend: Wing Zone Poked Me, And I Liked It. And if you don’t know what that means, you should be using Facebook more often! What it adds up to is the way that innovative brands are using the scope of social media not just to connect with their consumers, but to create advertising, through items like T-shirts, that go where th
