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What is the text ad exchange ratio?

AD exchange ratio text
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What is the text ad exchange ratio?

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The default exchange ratio is 2:1. However if your all-time clickthru rate falls below 0.2%, your exchange ratio falls to 3:1. If your site clickthru exceeds 0.35%, your exchange ratio is increased to 3:2 With a 3:2 ratio, you earn 2 credits for every 3 ads displayed. This better ratio is to encourage members to place the text ads at better locations on their site. Better placement = Higher clickthru = Higher exchange ratio!

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*Sadly, we had to bring back ads too. Hopefully more targeted.